Grand Marnier is taking its legacy to the next level by teaming up with Grammy-winning artist and innovator Future for a groundbreaking collaboration, Remix Your Legacy, Make It Grand. Announced on December 11, this partnership unites the French liqueur brand’s timeless tradition with Future’s trailblazing creativity to inspire bold reinventions of legacy and culture.
What the Collaboration Means
The campaign embodies the ethos of the Grand Encounter—where bold, unexpected combinations create something extraordinary. Future, known for reshaping the hip-hop landscape with melodic trap music and cross-genre collaborations, aligns perfectly with Grand Marnier’s dedication to blending heritage with innovation. Together, they aim to empower fans to challenge norms, remix traditions, and create new, impactful legacies.
Campaign Highlights
- Signature Events:
- Exclusive Grand Margarita tasting events in NYC, Houston, and Atlanta from December through early 2025.
- Attendees (21+) can enjoy signature cocktails, like the Grand Margarita, and commemorate the 10-year anniversary of Future’s classic album Dirty Sprite 2 with collectible vinyl giveaways.
- Social Media Engagement:
- Fans are encouraged to remix or share their take on the Grand Margarita on Instagram.
- Participants stand a chance to win a Grand Prize: a vinyl signed by Future.
- Cultural Activations:
- The partnership promises grand pop-up experiences and activations across the U.S., celebrating bold creativity and unexpected combinations.
Future’s Perspective
“As a fan of this iconic brand, it’s an honor to partner with Grand Marnier,” says Future. “Their craftsmanship and heritage resonate with my journey of flipping the script in music. I can’t wait to see how fans remix their drink of choice and elevate the Grand Marg.”
Brand Vision
Andrea Sengara, VP of Marketing at Campari America, highlights how the collaboration celebrates “creativity and unconventionality,” aligning with Grand Marnier’s philosophy of blending unexpected elements, much like their iconic cognac and orange liqueur combination.
What’s Next?
This multiyear partnership between Grand Marnier and Future promises more exciting milestones in 2025, blending tradition and innovation to inspire fans to redefine and remix their legacies.
For updates on the campaign and upcoming events, follow @GrandMarnierUSA on Instagram. Cheers to bold spirits and even grander legacies!
