Planned Parenthood has jumped on the Wicked movie craze in a playful way to promote awareness about sexually transmitted infections (STIs). Using a parody of the Wicked poster, they posed the question, “Is your discharge green?” in reference to potential signs of infection. In the caption, they humorously wrote, “If you’re experiencing wicked sexual and reproductive health care concerns, Planned Parenthood health centers are holding space to help — even if your p***y’s green.”
The post has sparked a mix of reactions, with some people laughing at the bold approach, while others jokingly mention how it’s now making them want to see the movie. Given that STIs and topics like “green discharge” can be awkward to discuss, Planned Parenthood is using pop culture references to break the ice and encourage open conversations about sexual health.
While the new Wicked movie is drawing significant attention, it’s unclear if Universal or the Broadway production have responded to Planned Parenthood’s playful use of their branding.
